The social media account I chose to takeover is Facebook.
I chose Facebook because I like that pretty much everyone, no matter their age, has a facebook account.
Above are the analytics regarding the Oz Health Tech account when I took it over.
Social Media Influencers seem to be ambassadors of all the new and upcoming brands. For example Tarte Cosmetics routinely sends their ambassadors on trips to tropical locations where they shoot pictures wearing the newest makeup releases. Studies have shown that influencers are significant in increasing the sales of the brand that they represent because of increased levels of “trustworthiness, expertise, similarity and attractiveness dimensions that positively affect consumers’ attitude toward an advertisement and a brand.“
This blog, Everyday Health posts about common health issues from the insulin pricing crisis to how to loose weight depending on your body type. I like blogs like this because they don’t just post how to “improve your physique”, they also post about current health issues that are facing society today.
Although Primavera Kitchen isn’t a facebook account, I chose to talk about this account because of their recipes. I look on this page almost daily for inspiration. I love to cook, but the same things get old after a while. I love to learn new recipes, especially her “one pan recipes“, they are amazing and the clean up saves so much time. I’ve come to learn that I like quinoa from this blog, and my mom is constantly asking me “what is the name of that website with the recipes?”, she loves it too. Primavera Kitchen also posts recipes for people who are vegan, vegetarian, keto, low-carb, and whole30.
I like this blog because she is unapologetically honest with her followers. She doesn’t just post her “highlight reel”, she posts about real life and her struggles with working out and trying to stay healthy. Her posts are motivational because they are also realistic and relatable.
Emily 